YouTube Marketing
January 11, 2010 by gfrancis · Leave a Comment
Youtube’s immense popularity has caused marketers to take notice and try to develop strategies to leverage Youtube and use it for their marketing. While online video marketing is still an evolving field, many marketers have had some success marketing on Youtube by following a relatively simple formula.
One basic model for marketing in Youtube is described below.
- A marketing video is uploaded to Youtube. Often, the content is unique but a lot of marketers just re-upload videos that are already on Youtube.
- A clickable URL will be included inside the video description.
- Within the video, a watermark will display the URL. Typically, at the beginning or end of the video, another screen will display the URL
So does this strategy work? Yes, but not as well as one might hope given the effort involved. The highly popular videos on Youtube tend to be viral videos of Susan Boyle or soccer players getting into fights. I do see marketing videos but they typically get a few hundred hits, if even that.
If you are interested in trying out Youtube marketing strategies, consider these little known strategies to get more views to your videos.
- Post your video as a “video response.” Not many people seem to use this, but you can actually post your video as a response to another video. The easiest way to take advantage of this is to find a highly popular video that gets a lot of views, and post your video as a response to it. Needless to say, the video response needs to be relevant. If your video response is approved, then you can expect a nice boost in traffic.
- Create links to your Youtube video page. Getting more views will raise the rankings of your videos, and one way to achieve this is to promote your videos by creating links to them, in the same way that you would create links to a regular webpage.
There are, however, marketers who do succeed in making a lot of money on Youtube. For more information, visit the following page on Youtube Marketing Strategies.