Web Dummies: Here are some great tips for you : )
February 6, 2010 by gfrancis · Leave a Comment
Web design tip number one – Use black text on a white background.
Web design that converts visitors into customers must make sure that any sections of text greater than 2 lines uses dark text, preferably black text on a white background. For blocks of text in your web design you need to forget about fancy font colours and dark backgrounds in your attempt to achieve visual appeal.Sticking with the basics of making it easy to read the text on you web site has proven to be the best strategy.
The web design reasons for it include…
In order for you to be able to sell to your potential customers.
- It is important to make it easy for people to absorb the information on your web site. This is done with a clean well designed structure andand colours.
- Research indicates that having more than a 15% background tint will negatively impact on the effectiveness of your sales message.
- Your web design needs to be all about conversion and less about the branding.
If you are a small to medium business then selecting a dark text on a white background for main copy usage use is the most sensible and cost effective strategy to use.
Research your keywords early in the process.
Research of the most commonly searched keyphrases used to find your product or service is a critical step. Then once you know what they you need to make sure that these keywords occur on your website.
A great web design that never gets seen will not help you grow your business, and the best online way to be seen is to be found in the search engines.
Web design is often a less about the design, and more about the copy, because if the copy does not contain the frequently searched for keywords/phrases, then you are never going to get in front of a customer. So make sure that you know which keywords you should be being found for and place these strategically in your text throughout the site.
Tip Three – Make your web site visually appealing.
Some graphic designers may be worried web design tip number one and number two are diametrically opposed to web design tip number three.
The reality is that you need to be found in the search engines and have your information easily communicated first. But you must also at all times present your information in a professional manner to engender the customer trust required in order to purchase from you for request information from you.
By the following of these three simple rules above in your business, you will benefit from more sales leads, signups and sales conversions from your web design.
What Are The Essential Elements Of Website Design
January 14, 2010 by gfrancis · Leave a Comment
When you think about the Internet, most people think about websites. Websites don’t just appear out of the blue and forethought and planning is often required before uploading. Presenting the correct information in an understandable manner to both the search engines and human visitors is paramount to success, and this is one aspect you really need to get right.
It goes without saying then that you’ll need to educate yourself about the basics of what goes into a website design. The most important factor is bandied about the internet with wild abandon (and rightly so), and that is the premise that content rules the roost.
Great Web Site Content
Gone are the days of successful websites with just a smattering of content, older websites may still rank well but newer site with little content rarely fair well, so what type of content should you have on your site? If you really don’t know then here are a few indicators to point you in the right direction.
Firstly – The content on your site actually has two readers, on the one hand you have the search engine spiders who will index the text on your site so they can deliver the most suitable web content for the searchers query. Secondly you have your human visitors and they will need to have a quality and appealing message that draws them into your site rather than frightening them off.
Whilst content will remain as the prime ingredient for a successful website until the search engines go down a different path, other factors come into play as well.
Secondly – You need to ensure the your websites graphical image is complimentary to the target market you are trying to capture, this is why you need to ensure your graphic design company has a full understanding of your market niche. You also need to make sure that site navigation is easy to understand and captures key search phrases.
Utilize Effective Placement Of Tabs And Side Menus
Thirdly – Take a look a tab placements and the locations of sidebars. These are generally the way someone gets from one point to the other within site, so you need to take some time and plan these out carefully. Make sure any navigation is clearly visible because if not visitors will find it difficult to find their way around and will in all probability bounce of your site.
And finally, although it’s tempting to do otherwise with all the options that Web Design offers today, you’ll want to keep your website as uncluttered as possible. A site that’s too busy can have the exact opposite effect on a client to the one you intended if they feel overloaded.
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